Hybrid Skills Development in Hospitality Management

Hybrid Skills Development in Hospitality Management

By Wendy – Writer from Content Campfire

There is a wide range of roles within the hospitality industry. The sector includes tour operators, hotel managers, and even PR managers. It is such a fast-paced industry, so if you want to be successful, there are plenty of skills you’ll need.

And with our ever-changing world, especially right now, working environments are unlike ever before. Technology’s impact is reshaping job roles, and more industries in the market now require “hybrid” skills — the hospitality sector included. In this article, we’ll discuss all those hybrid skills that you need to be successful in hospitality management.

What Are Hybrid Skills?

Hybrid skills are a combination of hard and soft skills. However, the specific definition will vary from employer to employer. It may also depend on factors like particular job roles, the company, the industry, and many more.

Identifying Hard Skills and Soft Skills in Hospitality

To achieve great success in hospitality management, you need a balance of both developed hard skills and nurtured soft skills. In this section, you’ll learn more about that.

Soft Skills in Hospitality

Did you know that 86% of the required skills for hospitality managers are soft competencies? These skills are usually introspective, like interpersonal skills. They are the ones that are more difficult to quantify and need the benefit of actual experience. Here are the soft skills that are a must for hospitality managers:

  • Communication. A critical skill for any great manager is excellent communication skills. This is especially true in the hospitality and tourism industry. You have to know how to build relationships that can make a huge difference.
  • Leadership. As the manager, you have to understand how to build rapport with your team. Knowing how to foster open communication, collaboration, and cooperation between your team is a crucial skill.
  • Problem-solving. This would be your ability to think on your feet and provide the best outcomes to customers and staff.
  • Coaching. Aside from being able to lead well and solve problems, coaching is also vital. Being able to improve competency, increase job satisfaction, and develop the skills of team members is also a must. Having them go through training and performance evaluations fall under your job as a manager, too.

Hard Skills in Hospitality

In contrast, hard skills are skills that are specific and teachable. They are also easier to define and measurable. With the right qualifications, they are easily achieved. Here are some of the ones you need in hospitality management:

  • Food and beverage management. This covers in-depth knowledge of food products, wines, and other beverages. It also requires knowledge of food safety.
  • Sales and marketing skills. This area means understanding, utilizing, monitoring, and measuring the success of various marketing channels for the business. Specifically, right now, digital marketing is becoming one of the top priorities.
  • Hotel operations. This is one of the most challenging skills to learn as it requires experience in all hotel departments. However, a manager needs to be familiar with operations in all areas of the hotel. After all, you are the one in charge of managing every staff under you. So knowing how each department operates will help you evaluate their performance and keep improving your services simultaneously.
  • Human resource management. Lastly, hospitality managers need to recognize how to incorporate soft skills in recruiting, vetting, and correcting their staff. Tasks may include reviewing resumes, interviewing staff, evaluating employee performance, and more. There are plenty of resources available to help you master these skills. For instance, you can look into a resume template for ATS as a base standard, search for standard interview questions, and even ask mentors for advice.

How to Hone Skills

Now that you know some of the essential skills you need, you’ll need to focus on steadily developing them. Here are a few tips on how to do so.

1.  Identify core skills.

Think of what work you are most energized by doing. Map out your key competencies — from the functional to technical – and your knowledge areas. What are all the skills you have and excel at in your work?

2.  Learn new skills and attend training.

Lifelong learning is the key to constant improvement. If you want to hone your skills, you have to learn continually. Luckily, there are now plenty of ways to do this, including enrolling in an online degree program or attending training, virtual summits, etc.

3.  Talk with tenured mentors.

It’s always great to have a professional mentor — someone superior to you whom you truly respect and trust. They have invaluable knowledge from years of experience that they can pass on to you. Reach out to them for informal meetings, ask questions, and build a solid professional relationship.

4.  Take action!

Last but definitely not least, learn how to take action. Having all these skills will get you nowhere if you remain reserved and timid. Be confident, and show them what you’ve got.

Armed with this essential information on hybrid skills, you are well on your way to landing the job of your dreams!